In a bid to empower local entrepreneurs, the MRT Round Table organized an insightful event titled “Digital Marketing for Boost Your Business” at SSM Polytechnic College Tirur on November 9, 2017. The occasion, strategically held on National Entrepreneurs Day, aimed to equip business owners with essential digital marketing skills crucial for navigating the contemporary market landscape.
The event commenced with an inaugural address by industry experts, highlighting the transformative power of digital marketing in enhancing business visibility and reach. Attendees were welcomed to an immersive learning environment, designed to demystify the intricacies of online marketing and provide practical insights for immediate implementation.
Mr ABDUL LATHEEF, Startup Consultant of SSM VentureLab and distinguished speakers from the digital marketing realm engaged participants with comprehensive sessions covering topics such as social media strategies, search engine optimization (SEO), and effective content marketing. The interactive nature of the event allowed entrepreneurs to actively participate, pose questions, and receive personalized advice tailored to their businesses.
One of the key highlights was a live demonstration of digital marketing tools and platforms, enabling entrepreneurs to witness firsthand the application of these technologies. The practical approach aimed to bridge the gap between theory and implementation, ensuring that participants left with actionable knowledge.
The event also featured success stories from local entrepreneurs who had leveraged digital marketing to propel their businesses to new heights. These anecdotes served as inspiration, illustrating the tangible impact of effective online strategies on business growth.
To foster networking and collaboration, the event included dedicated networking sessions where entrepreneurs could connect, share experiences, and explore potential partnerships. The atmosphere buzzed with enthusiasm as like-minded individuals exchanged ideas and forged connections.
In a closing ceremony, participants were presented with certificates of attendance, recognizing their commitment to continuous learning and business development. The MRT Round Table expressed its commitment to organizing more such events, fostering a culture of entrepreneurship and digital innovation in the community.
Overall, the “Digital Marketing for Boost Your Business” event at SSM Polytechnic College Tirur marked a significant step toward empowering local entrepreneurs with the tools and knowledge needed to thrive in the digital era. Mohamed Ziyad, IEDC Nodal Officer expressed outlined forthcoming initiatives aimed at bolstering Micro, Small, and Medium Enterprises (MSMEs). He emphasized a multifaceted approach to support these enterprises, including financial aid, skill development programs, and enhanced market access.
Mr Hashim AS, Faculty of Mechanical Engineering, highlighted plans for collaborative partnerships with industry experts to provide mentorship and guidance to MSME owners. Additionally, he revealed intentions to organize specialized workshops and training sessions tailored to address the specific needs and challenges faced by MSMEs. These initiatives align with commitment to fostering a thriving ecosystem for small businesses and promoting economic resilience.